When Grady Clemons was just 8 years old, he was excited to go with his uncle and dad to Tribal West Lacrosse and picked out his first stick. Grady, who plays for Utah Elite, Venom, Patriot Starz, Boise United and Bountiful, like many of us, picked out a head, custom mesh, stylish shooting strings and slick sidewalls. The end result was perfect, except for the end of the stick. With just a simple black endcap, Grady was disappointed to find out there weren’t many options to customize the endcaps.
“I asked my dad if we could make our own,” said Grady.
Allen, Grady’s dad, researched making their own but deemed it too expensive to create traditional endcaps. However, after some more thought, the Clemons clan thought of making two-piece endcaps. Enter ‘LAXtag’.
LAXtag are trade-able, remove-able and customizable endcaps that allow players to swap out a ‘tag’ whenever they want. You can leave the black (or white) endcap on your stick, pop out the tag and replace it with a new one without having to take off the endcap each time.
Along the way, Grady thought it would be cool to trade the tags and he and his dad recently handed out more then 700 at the World games in Denver. Grady was even able to find Gary Gait and Paul Rabil, giving them each their own LAXtag.
LAXtag is manufactured in the USA and come in red, yellow, green, blue and orange. Right now there are a few different lines of LAXtags including mascots and popular lacrosse sayings like ‘Top Cheddar.’
The Clemons plan on making future lines with player numbers, letters and more. Teams can also order custom batches for their players and fans.
You can purchase TAGbags on the LAXtag website: LAXtag.com. Each bag comes with 3 tags. STARTERbags come with the endcap and 1 tag. The site also offers the TAGtee of the Moment which gets you an endcap, tag and matching t-shirt.
This weekend at the Meltdown, LAXtag will have prize vouchers inside LAXtag products to win a complete lacrosse stick strung with a traditional pocket, a head with traditional pocket, mesh kits, etc. Be sure to stop by their tent and say hello.