The Stories That Matter Most To The Utah Lacrosse Community

How to Write a Lacrosse Press Release

This post will hopefully help you get your team more publicity by helping you construct a press release.
First of all, writing a release is easy as long as you have the information you need. I’m going to assume that you have access to your teams roster and stat book. The most important thing to remember to to be not be biased. Words like ‘awesome’ should never be in a press release. Simply say what happened as if you were a neutral party.
The first paragraph should tell Who, What, Why, When, Where.
For example, if Highland played East on Thursday at Sugarhouse Park, then I would write:
“The Highland Rams beat the East Leopards on Thursday at Sugarhouse Park by the score of 15-10.”
Pretty easy right?
The following paragraphs should tell what happened in the game.
“Highland got off to a slow start, allowing East to score 5 goals in the first quarter.”
You were at the game right? You saw what happened.
“The Rams were able to slow the ball down in the second quarter which resulted in 3 goals.”
After you tell what happened, give stats!
“Tim Haslam led the Rams with 7 goals and 2 assists. Fernando Lara had 15 saves in the win.”
Most importantly, give quotes!
“I thought we started off slow,” said Highland Head Coach Walker Bateman. “But we found our feet and took over the game.”
Then you talk about the upcoming game.
“Highland will face West on Saturday at Sugarhouse Park.”
Now, that’s a pretty basic release but it’s a perfect place to start to get your team more publicity.
Here is what the whole article might look like:
The Highland Rams beat the East Leopards on Thursday at Sugarhouse Park by the score of 15-10.
Highland got off to a slow start, allowing East to score 5 goals while scoring none. The Rams found their feet in the second quarter and scored 8 goals while allowing East to only score 3 to tie the game at halftime.
Highland ran away with the game after that, scoring 6 goals in the third and 1 in the fourth en route to a 15-10 victory.
Highland was led by Senior Attackmen Tim Haslam who had 7 goals and 2 assists. Junior Goalie Fernando Lara had 15 saves in the win.
Face-off Specialist Ben Zuckerman won 15 out of 16 draws which helped Highland close out the game.
“Zuckermans play at X was phenomenal,” said Highland Head Coach Walker Bateman. “He does so much for our team on and off the field. Haslam was dominate at attack and Lara kept us in the game.”
The Rams will face West on Saturday at Sugarhouse Park. The game will begin at 5:00 pm.
Once you’re done, send it to tim@utahlacrossenews.com and I’ll publish it on the site!
Examples of Press Releases:
Michigan Lacrosse
Westminster Lacrosse
BYU Lacrosse
Utah Lacrosse

Total
0
Shares
Related Posts